Simplilearn – PPC Specialist Masters Program Training
The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
Key features
- 25+ hours of high-quality e-learning content
- Online progress quiz
- Downloadable workbooks and exercises
- Practice tests
- Topics on Conversion Tracking, Bidding & Reporting
- Comprehensive and up-to-date content
What’s the focus of this course?
What are the course objectives?
This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
- Have knowledge and expertise on various aspects of Pay Per Click advertising.
- Be familiar with the auction model, ranking algorithms, and post-click activity.
- Understand the differences between various search engines and how each one can affect a campaign.
- Be able to assess the market shared by the search engines.
- Analyze past and future Pay Per Click trends.
- Define, measure, and compare keywords and choose the best to fit the advertising model.
- Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
- Be proficient in writing your own ads, developing landing pages, and using ad groups.
- Review the market trends to decipher which PPC campaign works for other marketers.
- Track clicks and the Return on Investment to determine success for each campaign.
- Will have knowledge of display advertising
- Will gain insights into advanced Content marketing and advanced website conversion rate optimization
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
Who can become a PPC Specialist?
- Marketing managers
- Digital marketing executives
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business owners
Why become a PPC Specialist?
Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:
- There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
- In India, there are 4000+ jobs on Naukri.com for PPC specialists
What skills will you learn?
At the end of this PPC Certification course, you will be able to:
- Ensure that your business can be found easily on search engine results
- Dramatically increase the traffic to your site
- Enhance your reach to both local and global customers
- Control your ad budget
- Measure your ads’ performances
- Get leads quickly and improve your lead generation results
What are the projects and tools included in the course?
As part of the courseware, you will get to work on 5 projects based on industry use cases. Below are its details:
Project 1: Keyword Research Using the Keyword Planner, do initial research on keywords that encompass your target services.
Project 2: Ad Creation Using the keywords, create ads for your product or service to reach your target.
Project 3: Audience Targeting and Strategy You need to create an audience to help reach your target market and to keep those who converted by seeing your ads.
Project 4: Account Organization Understanding the relationship between the layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.
Project 5: Create a Marketing Plan Understanding the business goals and objectives to plan the strategy for promoting your products and services.
Digital Download Simplilearn – PPC Specialist Masters Program Training at edutity.com Now!
Product Overview by Edutity:
Simplilearn – PPC Specialist Masters Program Training
The “PPC Specialist Masters Program Training” by Simplilearn is a comprehensive course designed to provide you with the expertise needed to excel in pay-per-click advertising. This training program covers all essential aspects of PPC campaigns, from strategy formulation to execution, optimization, and performance measurement. Whether you’re a marketing professional, entrepreneur, or someone looking to switch careers, this course equips you with the skills and knowledge to master PPC across platforms like Google Ads, Bing, and social media networks.
Become a PPC Specialist with In-Depth Training
Develop a Winning PPC Strategy
This course dives into the foundational principles of PPC advertising, teaching you how to build effective campaigns that drive targeted traffic, boost conversions, and deliver a solid return on investment. You’ll learn to identify the right keywords, create compelling ad copy, and optimize bids to maximize your ad budget.
Master Ad Platforms for Diverse Campaigns
Throughout the program, you’ll gain hands-on experience in using Google Ads, Bing Ads, and social media advertising tools to create campaigns that perform. By mastering these platforms, you’ll be able to design campaigns tailored to different audiences and objectives.
Optimize Campaigns for Maximum ROI
Learn the art of campaign optimization, ensuring that your PPC efforts consistently yield high returns. This course covers key metrics, A/B testing, quality score improvement, and techniques for refining your campaigns based on performance data.
Key Learning Areas in PPC Specialist Masters Program Training
This program equips you with the skills needed to run highly effective PPC campaigns, with detailed modules covering the following:
Comprehensive Keyword Research and Targeting
Explore how to conduct in-depth keyword research to identify high-value search terms. You’ll learn techniques for keyword segmentation, bid optimization, and advanced targeting to reach the most relevant audience for your products or services.
Crafting Effective Ad Copy and Landing Pages
Understand how to create compelling ad copy that grabs attention and drives clicks. Learn to pair your ads with optimized landing pages that enhance user experience and lead to higher conversion rates.
Data-Driven Campaign Management
Learn to make data-backed decisions by interpreting PPC metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). By mastering analytics, you’ll be able to adjust your campaigns for peak performance.
Advanced Bid Strategies and Automation
Delve into advanced bidding techniques, including automated bidding strategies and rules-based automation. By utilizing these methods, you’ll streamline campaign management and boost results with minimal manual intervention.
Why This Course Will Propel Your Career in PPC
-
Industry-Leading Curriculum: Stay ahead of the curve with a curriculum designed by industry experts, ensuring that you are up to date with the latest tools, techniques, and trends in PPC advertising.
-
Real-World Experience: The course offers practical, hands-on experience through live campaigns, case studies, and simulations, enabling you to apply your skills in real-world scenarios.
-
Recognized Certification: Upon completion, you will earn a certification from Simplilearn, demonstrating your expertise as a PPC Specialist and giving you a competitive edge in the digital marketing job market.
Who Should Join This Program?
Digital Marketing Professionals Looking to Expand Skills
If you’re already working in digital marketing, this program will help you sharpen your PPC skills, allowing you to take on more advanced responsibilities and optimize campaign performance.
Entrepreneurs and Business Owners
For business owners and entrepreneurs, this course offers a powerful toolkit to effectively manage your PPC campaigns, increase traffic, and grow revenue without relying solely on external agencies.
Aspiring PPC Specialists and Career Changers
If you’re new to digital marketing or looking to switch to a PPC-focused career, this program offers a thorough foundation and practical experience to get you job-ready in the shortest time.
Elevate Your Digital Marketing Expertise with Simplilearn’s PPC Specialist Program
Join Simplilearn’s “PPC Specialist Masters Program Training” and gain the skills needed to build, manage, and optimize PPC campaigns across multiple platforms. Start mastering the strategies that drive traffic, increase conversions, and grow your online presence.
14 reviews for Simplilearn – PPC Specialist Masters Program Training
There are no reviews yet.