Roy H. Williams – Ad Writing 101
Description
Ad Writing 101 is an online course taught by the wizard himself in a series of 12 streaming video sessions of approximately 9 to 12 minutes each. Each session is followed by a brief 10-question test requiring you to demonstrate comprehension. Multiple viewings are allowed, but only by the registered user. In other words, the person registered for the course can view a module more than once but “access sharing” is not allowed.
Once in a blue moon the wizard will teach these 12 sessions “live and in person” in Austin and include a series of short workshop sessions where you will be asked to demonstrate each of the skills you’ve just learned. Students who attend this 2-day course in Austin will be given access to the streaming video sessions at no charge. Likewise, persons taking the video course first will receive a discount on the in-person course should they choose to deepen their understanding in that manner.
Graduates of the online video course are considered full Wizard Academy graduates and are entitled to all the privileges associated with that status. (One benefit of Academy graduates is that they can take additional classes at half price.) Upon your completion of the quiz following session 12, you will be mailed an impressive graduation certificate and a gorgeous Wizard Academy lapel pin.
Questions or problems? Call Wizard Academy during business hours at (512) 295-5700 or (800) 425-4769. Wizard Academy is in Austin, Texas, in the Central Time Zone.
List of Modules:
1. How to Find the Right Idea – Strategy Beats Copy
Don’t worry that you’re not a good writer. “If an ad campaign is built around a weak idea – or as is so often the case, no idea at all – I don’t give a damn how good the execution is, it’s going to fail.” – Morris Hite, legendary adman
2. Why Shorter is Better
Customers can take no action until they’ve seen themselves do it in their minds. Be short, clear, concise, interesting. Don’t clutter your effort. Let nothing get in the way of tight.
3. Transactional Ad Writing – How to Draw a Crowd
How to write ad copy when you must make things happen quickly.
4. Relational Ad Writing – True Branding
How to write Branding ads that are client-specific, rather than product or event-specific.
5. Where to Begin – Choosing Your First Mental Image
Where you’ll find it. Open Big – Make one point: Rhino vs. Porcupine – Core Message
6. How to End – Choosing Your Last Mental Image
Close Big – Going full circle – If you have an important point to make…
7. What to Leave Out
The danger of the “clever” trap. How to avoid empty words. And why never to go looking for the “unique selling proposition.”
8. Keeping their Attention; Secrets of Mind’s-Eye Participation
Examples of Unimaginable Ads made vividly Imaginable. How to do it.
9. How to Make Customers Mention Your Ad
Planting a WordFlag. The power of memorable verbs. (Downloadable master list of attention-getting verbs included.)
10. Slogans, Taglines and Positioning Statements
Magnetic Meter and when/how/why to use it
11. Dialogue, Testimonials and Humor (Nitroglycerine)
The excitement of the high wire. And why beginners should avoid trying to walk it.
12. How to Write Copy that Keeps Clients Sold
Getting credit for delivering exactly what you promised.
This course is taken online in 12 streaming video sessions.
Price for this online course: $600.00
As always, Wizard Academy Graduates receive a 50 percent discount. Contact Info
For more information, call 512-295-5700 or email Daniel Whittington at [email protected]
Digital Download Roy H. Williams – Ad Writing 101 at edutity.com Now!
Product Overview by Edutity:
Roy H. Williams – Ad Writing 101: Craft Compelling Ads That Drive Results
In the fast-paced world of advertising, the ability to write effective and persuasive ads is crucial for capturing attention and driving sales. Roy H. Williams – Ad Writing 101 provides a comprehensive guide to mastering the art of ad writing, equipping you with the skills needed to create copy that resonates with your target audience and compels them to take action. With decades of experience, Roy H. Williams distills his knowledge into this course, offering proven techniques to help you craft ads that convert, whether for print, digital, or broadcast media.
Whether you’re a marketer, entrepreneur, or business owner, Ad Writing 101 will teach you how to craft ads that stand out, deliver value, and inspire action, resulting in higher engagement and increased revenue.
What You Will Gain from Ad Writing 101
This course covers all the essential aspects of ad writing, providing practical insights and strategies that you can apply immediately:
Mastering Persuasive Copywriting
- Understanding the Psychology of Ads: Learn the psychological triggers that drive consumer behavior and how to incorporate them into your ad copy to make it more compelling.
- Writing Headlines That Grab Attention: Discover how to craft headlines that instantly capture your audience’s interest and draw them into your ad.
Creating Ads That Convert
- Structuring Ads for Maximum Impact: Explore how to organize your ad content effectively, ensuring that your message is clear, concise, and powerful.
- Using Storytelling in Ads: Learn how to tell a compelling story that resonates with your audience, making your ad more relatable and persuasive.
Optimizing Ads for Different Platforms
- Adapting Your Ads Across Media: Understand the nuances of writing for various platforms, including print, social media, and broadcast, ensuring your ads are effective no matter where they appear.
- Measuring Ad Performance: Gain insights into tracking and analyzing your ads’ effectiveness, enabling you to refine your approach for even better results.
Who Should Take This Course?
Ad Writing 101 is ideal for:
Marketers and Copywriters
- Professionals looking to enhance their ad writing skills and create more impactful campaigns that drive higher conversions.
Entrepreneurs and Business Owners
- Individuals aiming to develop effective ad copy that speaks directly to their target market, resulting in increased brand awareness and sales.
Advertising Agencies
- Teams seeking to elevate their ad creation processes by mastering the fundamentals of persuasive and effective ad writing.
About Roy H. Williams
Roy H. Williams, also known as the “Wizard of Ads,” is a master in the field of advertising and copywriting. With decades of experience helping businesses achieve remarkable results through powerful advertising, Ad Writing 101 represents a culmination of his most effective techniques. This course is designed to help you write ads that not only capture attention but also inspire action.
Why Enroll in Ad Writing 101?
Master the Art of Persuasion
This course will teach you how to create ads that influence and persuade, using proven copywriting techniques that resonate with your audience.
Achieve Better Ad Performance
By applying the strategies in this course, you’ll be able to craft ads that perform better, leading to increased conversions and stronger customer engagement.
Adaptable to All Media
Whether you’re writing for print, digital, or broadcast, you’ll gain the knowledge to tailor your ads for maximum effectiveness across all platforms.
Ready to Write Ads That Deliver Results?
If you’re ready to take your ad writing skills to the next level and create campaigns that truly drive results, Roy H. Williams – Ad Writing 101 is the course for you. Enroll today and start crafting ads that convert!
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