Philip Vandusen – Brand Strategy 101 (2022)
Learn Brand Strategy and Sell Bigger Projects
Classes Start Soon!
Go from creative order-taker to indispensable business partner, even if you know nothing about strategy or don’t know where to start.
If you’re a creative professional looking to charge higher fees and win bigger projects while having greater control over your client relationships – then you already know you need to learn about brand strategy.
You’re pretty confident in your ability to do great design or creative work and you keep your clients happy. But sometimes you feel like just an-order taker and not valued as a true business partner.
Maybe you’ve done a bit of brand consulting with your clients, but you lack the confidence to deliver real brand strategy or convince them of the ROI of doing it.
Sound familiar? Well, I’ve got you covered.
By the end of this program, you will…
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Master a suite of proven Brand Strategy tools.
You don’t need an MBA to sell brand strategy to your clients. You just need to know how to confidently guide your clients through the creation of a suite of proven strategic exercises that will make their businesses more successful.
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Get paid for thinking and become a highly valued business partner.
Go from being considered a design order-taker to a true thought-partner by your clients. Gain the trust that will lead to bigger projects and the ability to charge higher fees for the creative work you already do.
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Bulletproof your creative career from the pricing pressure of Fiverr, 99Designs and crowd-sourced design.
The global economy is driving down the prices of creative work more every day. How can you survive, much less charge higher fees and grow your business? You do it by “swimming up stream” and getting paid for brand consulting in addition to your creative work.
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Learn how to sell strategy projects and communicate the ROI to your clients so they’re happy to pay for it.
Knowing brand strategy doesn’t help you if you can’t get your clients to buy it. In this course, you’ll learn how to communicate the value of brand strategy so you can sell bigger projects for higher fees.
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Increase your earning power and gain control over the volume of work you receive.
By helping your clients architect their brand strategy, you engage with them on a whole new level. A level that builds their trust in you and gives you greater control over the volume of work you receive.
What’s Inside Brand Strategy 101
Module 1: STRATEGIC COMPONENTS
Module Description: We’ll de-mystify brand strategy and show you that it’s not as complicated as many people would have you believe. We’ll define some of the key terms and tools and illustrate how you can use it to increase your revenue.
Module Highlights:
- Brand Strategy Terms and Tools
- The Goals of Brand Strategy
- 12 Components of Brand Strategy
- The Strategist Mindset
Module 2: BRAND DISCOVERY
Module Description: You’ll learn how to engage more deeply with your clients. Find opportunities to increase scope of your projects. Communicate the ROI of Strategic Brand Design so you can get paid to do it.
Module Highlights:
- The Discovery Call
- Stakeholder Interviews
- How to Sell Strategy
Module 3: BRAND ASSESSMENT
Module Description: Learn to understand how a business functions holistically. Learn how to assess the client’s brand assets and activities. Discover how to tell if they have everything they need to accomplish their goals. Attain the skills to sell-in additional work.
Module Highlights:
- Business Model Canvas
- How to conduct an Internal Brand Audit
- How to up-sell more work
Module 4: BRAND COMPARISON
Module Description: Learn to audit and map the competition in a compelling visual way. Learn how to assess the client brand’s competitive landscape to expose strategy and project up-sell opportunities.
Module Highlights:
- Competitive Audits
- Brand Mapping
- Brand Differentiation Strategies
Module 5: BRAND DEFINITION
Module Description: Learn to use a suite of proven brand strategy tools and how to apply them to client projects. Classic brand strategy techniques and tools will be fully covered – demystifying what it takes to do high-level brand strategy.
Module Highlights:
- Brand Strategy Statements
- Customer Avatar Techniques
- Pyramids and Personalities
- Brand Archetypes
Module 6: BRAND VISUALIZATION
Module Description: Learn how Strategy and Design intersect and inform each other. Learn to create creative visualizations of strategy, bringing the brand to life in visuals and words.
Module Highlights:
- The One-Page Visual Creative Brief
- Defining Color Direction
- Creative Anchors and Strategic Design
Module 7: THE BRAND STRATEGIST
Module Description: Learn how to change your mindset from “I can’t.” to “I can!” when it comes to selling strategy. We’ll confirm the simplicity of the process and show you how you can apply it immediately in your client work and start getting paid to think.
Module Highlights:
- Brand Strategy Process Guide
- The Strategist Role
- The Strategist Mindset
Instant Access Available
Downloadable Content
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Sale Page: https://www.branddesignmasters.com/brandstrategy101-sales
Archive: https://archive.ph/wip/HfAD8
Product Overview by Edutity:
Philip Vandusen – Brand Strategy 101 (2022): Craft a Powerful Brand Identity that Stands Out
In today’s crowded marketplace, building a strong and cohesive brand is essential for gaining a competitive edge. Philip Vandusen’s Brand Strategy 101 (2022) offers a comprehensive guide to creating a distinct brand identity that not only resonates with your target audience but also positions your business for long-term success. This course takes you through every critical step in the branding process, from defining your brand’s core values to crafting compelling visual and verbal identities that leave a lasting impression.
Led by branding expert Philip Vandusen, this course is designed for entrepreneurs, marketers, and creative professionals who want to elevate their branding knowledge and develop a strategic approach to building a brand that truly reflects their vision and values.
What You Will Gain from Brand Strategy 101
This course provides a complete toolkit to help you create and implement a brand strategy that captures attention and builds trust with your audience:
Defining Your Brand’s Core Essence
- Identifying Brand Purpose and Values: Learn how to articulate your brand’s mission, vision, and values to form a solid foundation for all branding decisions.
- Understanding Target Audience: Explore techniques for researching and identifying your ideal customers, ensuring your brand aligns with their needs and aspirations.
Building a Distinctive Brand Identity
- Crafting Your Brand’s Voice and Tone: Master the art of developing a unique brand voice that communicates consistently across all touchpoints.
- Designing Visual Elements: Delve into the fundamentals of creating a cohesive visual identity, from logos to color schemes, that reflects your brand’s personality.
Implementing a Consistent Brand Experience
- Creating Brand Guidelines: Learn how to develop detailed brand guidelines that ensure consistency across marketing materials, both online and offline.
- Leveraging Multi-Channel Branding: Discover how to extend your brand presence across various platforms, maintaining uniformity in messaging and design.
Who Should Take This Course?
Brand Strategy 101 (2022) is ideal for:
Entrepreneurs and Business Owners
- Individuals seeking to build a strong, identifiable brand that resonates with their audience and supports business growth.
Marketing and Branding Professionals
- Professionals aiming to deepen their understanding of brand strategy and elevate their ability to create impactful brand identities.
Creative Directors and Designers
- Those looking to refine their branding expertise, from visual identity to voice, ensuring a comprehensive approach to brand creation.
About Philip Vandusen
Philip Vandusen is a renowned branding strategist and creative expert with years of experience helping businesses large and small craft impactful and enduring brands. In Brand Strategy 101 (2022), Philip shares his deep knowledge and proven frameworks for developing successful brand strategies that resonate with audiences and stand the test of time.
Why Choose Brand Strategy 101?
Build a Memorable Brand Identity
This course equips you with the tools and knowledge to craft a brand that not only stands out in the market but also fosters lasting connections with your audience.
Gain Strategic Insights
Philip’s expertise provides you with a clear, actionable framework for building a cohesive brand strategy that ensures consistency and alignment across all touchpoints.
Drive Long-Term Brand Success
By applying the strategies and techniques from this course, you’ll be well-positioned to create a brand that thrives and adapts in an ever-changing marketplace.
Ready to Create a Powerful Brand?
If you’re ready to build a brand that makes a lasting impact, Philip Vandusen – Brand Strategy 101 (2022) is the course for you. Enroll today to start crafting your brand strategy and set your business apart from the competition!
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