GrowthX Academy – Million Dollar Marketer
Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
In this course I’m opening the kimono on everything I know about growth.
- Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
- SEO? Let’s put my own backlink authority to the test.
- Conversion Rate Optimization? You guessed it, full exposure.
Class Curriculum
Identify your Target Audience
- Introduction – Start Here (3:30)
- Stakeholders (8:01)
- Buyer Psychology (18:45)
- The Path to Purchase (21:00)
- Customer Profiling (10:21)
- Pain Scoping (4:00)
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction (0:53)
- Display (20:54)
- Retargeting
- Retargeting Audiences (4:31)
- Search (5:55)
- Google AdWords (18:47)
- Simple ROI Dashboard
- Live Account Exploration (13:01)
- Intro to Landing Pages (4:23)
- Landing Page Tutorial (88:57)
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction (1:22)
- Calculate Traffic Goals (4:22)
- Organic Channels
- Intro to SEO (13:11)
- [Bonus] Blog Post SEO Teardown (11:09)
- [Bonus] Ecommerce Store SEO (25:24)
- [Bonus] Local Services SEO (22:14)
- Platforms (3:49)
- Social Media (3:58)
- Communities (7:16)
- Growth Systems (8:46)
- Intro to CRO (6:40)
- Projects & Exercises
- Resources
- Summary (1:10)
Analytics
- Introduction (5:18)
- Content Analytics (13:00)
- Product Analytics (13:00)
- Growth Analytics (3:38)
- Retention Analytics (6:45)
- [Bonus] Retention Case Study
- Intro to SQL (1:12)
- Projects & ExercisesResources
- Summary
Partnerships and Referrals
- Introduction (0:53)
- Types of Referrals (6:06)
- Customer Referrals (14:24)
- Scaling Word of Mouth (8:23)
- Bonus – Partnership Launch Checklist (3:52)
- Bonus – Partnerships that Cut Costs (3:41)
- Projects & Exercises
- Resources
- Summary
[Bonus] Technical Marketing
- Introduction
- JavaScript Event Handlers (28:18)
- Intro to APIs (55:27)
- ROI with SQL (29:52)
- Web Scraping
- Automations
- Projects & Exercises
[Bonus] Competitive Strategy
- Brand Safety
- Positioning & Differentiation
- Migrating Clients
- Intercepting Interest
- Projects & Exercises
[Bonus] Conversion Rate Optimization
- Do’s and Dont’s
- Server vs Client-side A/B Testing
- Single vs Two-tailed Measurement
- Tools How-To
- Projects & Exercises
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Product Overview by Edutity:
GrowthX Academy – Million Dollar Marketer
The “Million Dollar Marketer” program by GrowthX Academy is designed to equip marketers with the strategies, tools, and insights necessary to drive exponential growth and achieve high-level marketing success. This comprehensive course delivers actionable tactics that focus on scaling businesses, optimizing campaigns, and generating sustainable revenue through data-driven decision-making and performance marketing. Whether you’re an experienced marketer or just starting out, the skills you’ll develop here will empower you to take your marketing efforts to the next level.
Transform Your Marketing Skills into a Powerful Growth Engine
Drive Revenue with Data-Backed Marketing Strategies
In the “Million Dollar Marketer” course, you’ll learn to build and optimize marketing strategies based on real-time data and performance metrics. GrowthX Academy teaches you how to track, analyze, and act on key insights, helping you maximize ROI and drive consistent growth.
Leverage Advanced Digital Marketing Tools
The course covers a range of cutting-edge digital marketing tools, from automation platforms to social media advertising technologies. You’ll discover how to integrate these tools into your overall marketing strategy to streamline operations, boost engagement, and enhance the customer experience.
Craft Scalable Campaigns for Maximum Impact
Scaling campaigns successfully requires a solid foundation in strategic planning, creative execution, and testing. Learn how to develop and implement scalable marketing campaigns that capture audience attention, convert leads into loyal customers, and grow your brand’s reach.
Key Learning Areas in Million Dollar Marketer
This course will help you hone critical marketing skills that lead to significant business growth:
Understanding Consumer Behavior and Market Trends
Unlock valuable insights into consumer behavior and market trends. By understanding your audience’s needs, you’ll create personalized marketing experiences that resonate deeply and improve conversion rates.
Maximizing Return on Ad Spend (ROAS)
Master the techniques that allow you to optimize your advertising spend. Learn how to allocate resources effectively across different channels, improve ad performance, and increase your return on investment.
Performance Marketing with Precision
With a focus on performance marketing, this course helps you build strategies that yield measurable results. You’ll develop the expertise to test, iterate, and optimize your campaigns, ensuring you stay competitive in the fast-evolving marketing landscape.
Building a Sustainable Marketing Funnel
Learn how to create a robust marketing funnel that guides prospects from awareness to conversion. The course will help you structure effective marketing pathways that nurture leads, build relationships, and generate long-term business growth.
Why This Course Will Elevate Your Marketing Strategy
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Proven Strategies: Gain access to proven marketing techniques that have generated millions in revenue, taught by experienced professionals at GrowthX Academy.
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Data-Driven Insights: Leverage data and analytics to refine your marketing approach, ensuring every decision is backed by actionable insights for maximum effectiveness.
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Scalable Growth Tactics: Discover how to design marketing campaigns that can scale as your business grows, allowing you to consistently expand your market presence.
Who Should Take This Course?
Marketers Looking to Scale Their Success
If you’re a marketing professional seeking to drive bigger results and scale your campaigns effectively, this course will equip you with the tools and knowledge needed to achieve that.
Entrepreneurs and Business Owners
For business owners who want to understand how to develop a high-performing marketing strategy that drives growth, this course offers critical insights into scaling marketing efforts and building lasting revenue streams.
Marketing Teams and Agencies
Marketing teams and agencies will benefit from this course by learning cutting-edge strategies that enhance client results and improve overall campaign performance.
Achieve Million-Dollar Results with GrowthX Academy’s Comprehensive Course
Sign up for GrowthX Academy – Million Dollar Marketer today, and unlock the strategies, tools, and insights needed to drive marketing success. Build scalable campaigns, optimize performance, and become a top-tier marketer.
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