Kevin Rogers (CopyChief) – 4×6 Copywriting Formula

How to Write Story-based Ads That Sell Without Getting Thrown In Facebook Jail Or Attracting Low Quality Leads!
After testing hundreds of ads with his StoryMapping method, Mike Rinard is BACK to build on our most popular training from last year. You’ll learn to write powerful, story-based ads that sell on Facebook (and other platforms). Plus:

The advanced (yet surprisingly simple) copy techniques to beat top-performing ads…
How to avoid the most common story-telling mistakes that cost the sale…
The “3 Story Types” that make it fast and easy to turn one idea into multiple sales-winning ads…

Plus, you’ll join the “Beat Kevin’s Control” challenge inside Copy Chief. We’ll be picking the best ad in this workshop, and (with permission) testing it on Facebook in hopes of beating our already profitable control ad.

The winner will get real-world conversion numbers for their portfolio, a $500 cash prize, bragging rights for “beating Kev’s control” and a personal testimonial from Mike to use anywhere you like.

Winning would be nice, of course, but simply being a part of this live coaching workshop will put you miles ahead of anyone else calling themselves a Facebook ad writer.

Join Copy Chief Now
Here’s how you can use Copy Chief to get immediate boosts, and long-lasting results from your copy…
1

Proven Frameworks and Trainings: use our market-tested copy frameworks and trainings to start writing fast, and deliver the goods with confidence knowing you’re following proven-to-convert formulas.

2

Copywriting Money Skills: Exclusive trainings and workshops where the top expert copywriters in the most in-demand copy skills, like email copywriting, native ad writing, and Facebook and YouTube ad writing give you the step-by-step process for writing the most effective copy for the biggest “needle moving” ad techniques.

3

Marketing Masterclass Trainings:
where the industry’s best in-the-trenches copy pros pull back the curtain on what’s working best in their high-volume campaigns

4

Copywriting Workshops and Challenges: Let resident pros take you through workshops and challenges to improve your copy with feedback and suggestions for optimizing your ads.

5

Essential Core Copy Skills library of proven-to-convert copy frameworks and trainings to help you nail down the fundamental copy techniques with confidence.

Brand new for 2020….

Directory of Copywriters the industry’s most complete and comprehensive search and hire service for connecting business owners with the best copywriting pros for their projects or to join or lead their teams.

Brand new for 2020….

1-1 Jam Sessions with Kevin Rogers “Ask Me Anything” style hot seats where I will personally review your copy, your offers, your career choices, your Tinder matches… okay, not those.

Hi, I’m Kevin Rogers.
I started Copy Chief in 2014 so high-level copywriters and marketers could have a private place online (away from the clutter of social media) to share our well-guarded secrets on what works best (and what failed worst), so we could all do better work.

Since then we’ve opened our doors to members of all levels, from true legends of the industry to eager new converts to the craft looking to score their first client win.

Our mottos is: Nobody Writes Alone because we watch each other’s back with honest and instructive copy critiques, Masterclass level trainings, and searchable framework templates to help you stay on track and pump out copy fast.
I’m proud to say that the name Copy Chief has become synonymous with quality and integrity in copywriting across the industry. This is where the top direct response marketers and business owners come to meet and hire their copywriters.
Whether you’ve been writing and marketing for 3 months or 30 years, you’ll be blown away by what you experience inside. Our members consider Copy Chief their secret weapon in business.

This community works so well because we keep things simple…

Everything we share is based on results, everyone treats each other with respect, and everyone invests in their membership so they can get the most return from it.

If you’d like to learn from the very best in our industry, access the #1 Jobs Board, and get unlimited coaching and critiques from the pros (based on what’s working today)…

Then, welcome! You’ve found your new home.

Kevin Rogers
Join Copy Chief Now
Your Copy Chief Membership Includes…
20+ Core Copy and Money Skill Trainings + Every New Live Masterclass in 2020
What’s unique about our trainings is that they are based on RESULTS. Meaning, you’re only seeing the stuff that works, based on the proven tests from our members.
Listing in the Brand New Directory of Copywriters, The #1 Jobs Board & Freelancer Marketplace
Freelancers – get access to opportunities you won’t find anywhere else. Both freelance and in-house. From high-level marketers like Jeff Walker, Ryan Levesque and Ramit Sethi… to publishers like Agora Financial… to marketing agencies like Dig.In… to small businesses and marketers that need some copy help.

Business owners – find your next copywriter. Post about the kind of writer you need and watch as qualified writers reach out for you to vet… or you can find the copywriters in the forum that you resonate with most and strike up a conversation to see whether it’s a fit.
Unlimited Copy Critiques & Marketing Feedback
You’ll get 365 days of access to the Copy Chief forum and all the back content, Chief Chats, webinars, case studies, trainings, and more…

Our community of “Chiefs” (top pro direct response copywriters, experienced marketers and industry legends) will dive in to offer you specific tips for improving your ad.

You improve your copy, post it, and get more feedback until it’s polished.
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“26.9% conversion on a $7 product with 55% conversion on a 30 Day $1 trial that re-bills in 30 days at $19.95.”

Craig Beckta
Wardee Harmon testimonial video
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“You put up copy you think you’re trying to say, and what happens is you get more targeted, more polished, and more confident copy.”

Wardee Harmon
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“Copy Chief has been a GREAT resource of revenue for me – well into 6-figures annually from Copy Chief connections alone.”

Russ Reynolds
Level Up Your Copy with
Copywriting Money Skills
Money Skills are the critical components of your funnel that spark a revenue injection for marketers, and the most in-demand skills business owners want from freelancers.

You’ll learn how to develop your money skills with our guided trainings inside Copy Chief…
Copywriting Money Skills
There are certain copywriting skills to focus on right now…

… and others you should develop later as you gain momentum and experience.

Money Skills are essential for business owners and freelancers because they are what move the needle on sales and conversions.

Email Copywriting
Email Copywriting is a critical ‘marketing-money-skill’ for any business owner or copywriter.

In this exclusive Masterclass, Chris Orzechowski and I talked about the ONE email that ‘always gets the sale.’

Watch us break down:

What it takes to stand out in the inbox (without being spammy)
How to turn your ‘everyday’ into powerful stories that sell
Why Email Copywriting is a powerful ‘money-skill’ that EVERY copywriter and business owner should focus on

Facebook Ads Copywriting
Here’s a masterclass on how to 5x results with Facebook Ads.

In this training, you’ll also learn:

A full breakdown on the anatomy of a Facebook Ad (getting this wrong could spike costs and hurt conversions within hours)
How to “re-write” your best performing ad into 5 ads (and quickly find new controls to beat back ad fatigue)
Critical things to know about the Facebook algorithm and ad metrics (even if all you want to do is write copy)

Advertorial Presell Pages
Advertorials are pre-sale pages using story-based copy, specifically designed to warm up cold traffic and capture skeptical audiences.

In this Masterclass, you’ll learn how a single page can be responsible for turning strangers into hot prospects that know, like and trust you.

You’ll also discover…

The psychological power behind the pre-sale page and why it’s critical to understand when buying cold traffic
How to write a story-based pre-sale page for your particular market, so it builds trust and authority you need to win the sale
The step by step process for troubleshooting your funnel and identifying the right pre-sell page to build

60-Second Sales Hook
Knowing how to write a compelling story that makes a new prospect Know, Like, and Trust you is essential for everybody in the digital marketing space.

Today, you have less than 6 seconds to capture someone’s attention after they stop scrolling. The 60-Second Sales Hook is the quickest way to write a short line that establishing Know, Like, and Trust….

… so you can win the sale using the power of your unique story.
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“The amount you save on copy courses by doing these trainings is absurd.”

Brian McCarthy
Wardee Harmon testimonial video
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Watch this video now to learn more about the Copy Chief experience…
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“Deciding to join Copy Chief makes me feel like a genius every day and I am grateful to be here.”

Kyle McNatt
Get Personal Copy Help
Real-Time Copy Critiques
Get personal marketing feedback from Kevin during his monthly “Jam Sessions” so your campaigns and funnels are perfectly set-up to sell.

You can also jump into the Hot Seat during our regular Chief Chat virtual hangouts. Kevin and a panel of pros will review any piece of your marketing funnels and give you our best market-tested insights on what to tweak, so you see maximum conversions.
Freelancer & Business Owner “Safe Zones”
Copywriting is just one of the few challenges we have.

As entrepreneurs, there are also fundamental business and marketing challenges we face. That’s why we created separate “safe zones” for freelancers and business owners alike.

That means you’re talking with a group of people who have the same objective as you, and can help you get past any obstacles.
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“The trust factor is there from the first conversation.”

Patty Dominguez
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“When it comes to choosing mentors, I can’t think of a better place than Copy Chief.”

Taylor Welch
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“Small investment for an important place to hang if you’re ‘one of us’…”

Zac Romero
Here’s Why You Should Join Today…
As new members join, the quality of our community grows. This means the value of Copy Chief continues to grow, and so will the price.

Join today for the lowest price of $2,000/year.
Risk Nothing With Our Easy
30-Day Money Back Guarantee
Come and enjoy full access to everything Copy Chief has for you over the next 30 days, if you aren’t blown away by the value, then we will return your fee, no questions and no hassles.

Here’s how my conditional guarantee works:

Fill out your 3-step profile (which I’ll send you)
Watch one full training out of the 20+ trainings
Reply to the private message you’ll receive from your Copy Chief Ambassador (this is a working pro copywriter, not a sales person in disguise) about how we can help you solve your #1 marketing problem right now…

That’s all I need to give you a custom path to getting immense value from Copy Chief. If you aren’t convinced of the value after doing those three steps and implementing the advice I offer then I will refund you 100% with no hassle and no hard feelings.

COPY CHIEF VIP MEMBERSHIP INCLUDES…

Full Year (365 Days) of Access to the Copy Chief forum, Special Offers, and Exclusive FB Group
​20+ Proven Copywriting Frameworks and Trainings
​Access to a Training Dashboard that will guide you through ALL the trainings in an easy-to-use, go at your own pace format
​Access to Copy Chief’s Directory of Copywriters, #1 Jobs Board, and Freelancers Marketplace
​Unlimited Copy Critiques & Marketing Feedback
​Real-time Copy Critiques on a live call to review any piece of copy and get market-tested insights on what to tweak for maximum conversions
​Freelancer & Business Owner “Safe Zones” for personal, marketing, and general business challenges in your journey through copywriting
​Forge connections with leaders in the industry in ways not possible on social media

Instant Access Available
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