Selena Soo – Impacting Millions 2019

Impacting Millions 2019

Are You a Best Kept Secret Ready to Be Discovered?

It’s Your Turn to Reach Bigger Audiences and Land the Opportunities of a Lifetime

What You’ll Learn:

Module 1:

Create Your Plan to Become a Media Star

Discover media outlets that are right for you and create an action plan to score these dream opportunities, using them to attract more 1-on-1 clients, sell out your group program, or land a lucrative book deal.

Module 2:

Get the Media to Fall in Love with You

Make sure that when you pitch yourself to the media, you’re seen as a credible expert. And if you think you’re not ready yet…don’t worry, I’ll take you through a deep dive process to help you figure out how to put your best foot forward.

Module 3:

How to Pitch, Land, & Leverage Guest Posts

Guest posts can be an easy way to get started with publicity. Unlike print magazines that only publish 10-12 times a year and have limited pages – online publications are always looking for new content. And the returns from one guest post can be massive.

Module 4:

Become a Regular on Top Podcasts

There’s a bigger opportunity than ever to share your story on a podcast and connect with tens or hundreds of thousands of people in a meaningful way that grows your business. This is one of the best ways to sell high-end services and programs.

Module 5:

Secure Guest Expert Opportunities

Is your goal to work with some of the biggest influencers in your industry? Maybe you want to secure speaking opportunities at their high-end masterminds or become a guest lecturer in one of their premium groups? This module teaches you various ways to collaborate with influencers and get introduced to some of their most valuable customers – who might just be some of your ideal clients.

Module 6:

Get Featured in Prestigious Magazines

If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.

Module 7:

Land Interviews on Popular TV Shows

Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.

Do you see other people in your industry getting all the opportunities and wonder, “Why can’t it be me?”

(It’s almost like they’re part of a secret club that you haven’t been invited to…)

It’s frustrating to see your peers…

• Land prime spots on podcasts and features in major publications… when you struggle to get people to read your latest blog post
• Announce their book hit #1 on the bestseller list… when you still can’t find a publisher
• Practically sell out a retreat with a $5,000 price tag (plus travel expenses) before it launches… when you’re trudging through free strategy sessions, hoping someone says yes to your program
• Show up as “Special Keynote Speakers” at live events… when you wrestle to get people to watch your Facebook Live
• Get invited to speak to your favorite influencer’s mastermind group … while you’re inviting people to virtual coffee dates and getting a lukewarm response
• Casually post a photo of their breakfast on Instagram and get 253 likes… when the only people who like your Facebook fan page are a small group of close friends and family

Imagine…

You get interviewed on Entrepreneur On Fire. Thousands of people feel connected to your story. All of a sudden your email list explodes with new people, who are excited to hear about your next program.

You write an epic thought leadership piece for Huffington Post, and it makes the homepage. You check the article, and you see that two hundred people have shared it with THEIR audience, and you’ve got comments galore.

Business Insider reaches out to you and says, “Hey, we’re impressed by how your business exploded. Can we interview you?”

INTRODUCING…

Impacting Millions helps you land dream publicity opportunities to catapult you from best-kept secret to highly sought-after leader.

You’ll attract clients with greater ease, while impacting more lives than you ever imagined.

Because you’re tired of playing small.
Hiding in the shadows while your colleagues shine.

It’s time for YOU to make a world-changing impact.

This program is for you if you are a visionary entrepreneur, expert, coach, or service provider who:

• Knows you’re excellent at your craft and desire to help more people
• Has a vision board full of goals like TED Talks, writing a book, and speaking on stage
• Wants to be a sought-after industry expert with a waiting list of high-paying, dream clients
• Is ready to step out of your comfort zone and connect with people beyond your old friends and Facebook network
• Is ready to scale your business quickly without spending hours and hours crafting content that doesn’t grow your audience
• Has a purpose to inspire, motivate, and ignite others, but you aren’t sure how to reach them

What You’ll Learn in Impacting Millions:

Module 1:

Create Your Plan to Become a Media Star

In Module 1, you’ll create your own strategic publicity plan to make it easier for you to land dream opportunities that take your business to the next level.

• Discover top 20 media outlets that are right for you, and create an action plan to get these exciting opportunities
• Learn how to use publicity to land more 1-on-1 clients, sell out your group program, or land a lucrative book deal
• Leverage your publicity so it reaches more people in your target audience and establishes you as an industry leader

Module 2:

Get the Media to Fall in Love with You

In Module 2, you’ll learn how to position yourself as a credible expert to the media, even if your business is new and you don’t have a lot of experience. I take you through a deep dive process to uncover the hidden gems in your backstory that helps you get the attention you deserve.

• Craft your unique story – one that will inspire reporters to profile you and recommend you to their audience
• Discover 17 credibility markers you can use to establish yourself as a leading expert, so that you’re regularly featured on your favorite websites, podcasts, influencer platforms, and TV shows
• Uncover what the media is really looking for when they decide which stories to cover

Module 3:

How to Pitch, Land, and Leverage Guest Posts

Guest posts are an easy way to get started with publicity. While print magazines only publish 10 to 12 issues per year and have limited space, online publications constantly look for fresh content. In module 3, you’ll learn how to pitch, land, and leverage guest posts to get publicity as quickly as possible.

• Create attention-grabbing headlines that editors at sites like Business Insider, Huffington Post, and MindBodyGreen won’t be able to resist
• Get the proven formula for writing guest posts that garner hundreds (or even thousands) of likes, shares, comments, and links
• Develop a method to follow-up with editors and form meaningful relationships with them, so they’ll want to work with you again and again

Module 4:

Get Your Story on Top Podcasts

When you share your story on a podcast, it helps you connect with your audience in a more personal way. And Module 4 shows you exactly how to land the podcast opportunities of your dreams.

• Get insider tricks for landing interviews with experts in your industry including on your favorite podcasts
• Learn how to ace your podcast interview: I give you important tips to prepare, including commonly asked questions, to get you ready
• Find out how to use your podcast interviews to create more raving fans – who can’t wait to work with you as private clients or in your group program

Module 5:

Secure Guest Expert Opportunities with Industry Influencers

If it’s your goal to be promoted by the biggest influencers in your industry, Module 5 is for you. In today’s world, influencers have their own unique platforms – their membership sites, Facebook groups, premium group programs and masterminds – where your ideal clients are hanging out. These visibility opportunities can rapidly grow your business!

• Learn different ways you can collaborate with industry influencers to get introduced to their fans
• Discover how to get chosen for these elite opportunities, even if these influencers have no idea who you are
• Leverage these guest expert opportunities to enroll more people in your high-end offerings

Module 6:

Get Featured in Prestigious Print and Digital Magazines

If you dream of being in one of your favorite magazines, I’ll show you how! This highly coveted opportunity is an excellent way to reach the masses and give your brand a colossal boost. Getting into magazines can be competitive, so I’ll share my insider secrets to getting featured time and time again.

• Discover the secrets to getting YOUR name in top magazines like Oprah, Fast Company, Glamour, TIME, and more
• Get insider tips for developing stand-out story ideas and memorable quotes that magazines love to cover
• Learn the proper way to follow-up and nurture relationships with magazine editors, so you become a trusted resource to them

Module 7:

Land Interviews on Popular TV Shows

Want to get the attention of millions of people, instantly? TV allows you to reach the masses and become a household name. After all, think about what happens to people when they get discovered by Oprah! Learn the dos and don’ts of being on TV, so you can make the most of this valuable opportunity.

• Learn how to get featured as a guest expert on top TV shows including The Today Show, The Dr. Oz Show, Good Morning America and more
• Discover the do’s and don’ts of being on TV so you can put your best foot forward and avoid rookie mistakes
• Get my top tips for creating powerful sound bites that turn new fans into regular clients

Exclusive Enrollment Bonuses (Total Value = $10,547)

BONUS #1: Personalized Coaching From Me (Total Value = $3,000)

You’ll receive 6 Group Q&A Coaching Calls with me, where I can answer your personal questions about landing dream publicity opportunities to grow your business.

I’m blocking out 2 hours per call (12 hours total) to answer your questions, but will stay on until each and every question is answered!

BONUS #2: Monthly Webinars with Senior Media Coach, Lynya Floyd (Total Value = $3,600)

Every month, you’ll also be invited to a Media Mentor Webinar, led by my Senior Media Coach Lynya Floyd. She’s a veteran magazine editor and writer for publications like Money, Glamour, Essence, Family Circle and Cosmopolitan. She’s also helped entrepreneurs, like you, get into media outlets like Business Insider, Forbes, and Entrepreneur.

BONUS #3: Access to The Master List of Our Favorite Media Professionals, which includes 300+ contacts and email addresses (Total Value = $1,500)

Use our Master List of Our Favorite Media Professionals to find contact information for important media contacts, including staff writers, editors, contributors, and podcasters. Our list ensures you have contact info that’s accessible in one place, to save you time before your scour the internet in hopes of finding the correct person to pitch.

BONUS #4: Professional Media Bio Review (Total Value = $150)

We hired a team of expert copyeditors to personally review your media bio so it’s spotlight ready. Our copyeditors will make sure you’re including the best credibility markers and information so you always appear to be a top expert in your field, even if you’re brand new.

BONUS #5: One-Year Membership to the Impacting Millions INSIDERS CIRCLE (Total Value = $1,500)

Connect with the next generation of influencers and thought leaders!

There’s a saying that your network is your net worth. It couldn’t be more true.

Personally, I wouldn’t be where I am today if it wasn’t for my incredible network of friends and colleagues who gave me access to high-profile visibility opportunities.

I want the same for you, so when you join Impacting Millions, I’m giving you access to the Impacting Millions Insiders Circle – for a full year.

The Insiders Circle is our elite, private community filled with other high-achieving entrepreneurs doing big things in the world.

Together, we help each other get to the next level by sharing opportunities and strategies.

PAY IN FULL TODAY to unlock these bonuses…

Bonus 1: Three Guided Implementation Sessions (Value $900)

Included With Impacting Millions – when you pay in full today

During our three guided implementation sessions, we work together as a group to complete specific tasks. During this dedicated work time, we’ll focus on developing your media bio, creating your story ideas, and writing and sending your pitches.

Bonus 2: Professional Pitch Review (Value $300)

Included With Impacting Millions – when you pay in full today

Send one of your pitches in for a professional review. Our seasoned media professional will review it and provide you with video feedback with ideas to improve or polish your pitch so it’s media ready.

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