Johnathan Dane and Ross Hudgens – GrowthComet Agency Course
Price: $2189
Full Training Course & 12 Months of Slack Access for Service Businesses Looking to 10x
GrowthComet is a training course and community for agencies, freelancers and consultants looking to 10x their book of business. Through our 84 lesson comprehensive video training, you’ll learn every step of the agency growth process from agency veterans that have grown companies from zero to $800,000 MRR.
Ross grew content marketing/SEO agency Siege Media to the Inc. 5000 list in back-to-back years. The Austin, Texas and San Diego, California based agency has managed to stand out from the crowd in a saturated SEO services landscape. They’re currently a team of 75 people and approximately 12 dogs.
Johnathan grew PPC/CRO agency KlientBoost to over $800,000 in MRR in only four short years. His Orange County, California based agency is known for their unique positioning and their strong online presence developed through inbound marketing. They’re currently a team of 55 people with software and new agencies on the way.
Course Curriculum
Month 1 – The Foundation
- When You Should Quit Your Job (8:41)
- The Mentality Needed to Run a Successful Service Business (6:15)
- Choosing Your Name (6:49)
- Brand Positioning for Service Businesses (9:06)
- Lemonade Stand Principle (6:34)
- There’s Margin in Mystery (8:05)
- Important Metrics to Track (8:50)
- Pricing Models for Service Businesses (8:48)
- Prove That You Can Make Money (5:11)
- Should You Have a Co-Founder? [BONUS] (3:22)
Month 2 – Acquiring Clients
- When and How You Should Offer Free Work (5:54)
- Guerilla Marketing Tactics or How to Get Your First Clients (6:36)
- How to Get a Huge Client (8:13)
- Thought Leadership for Business Development (8:01)
- How to Network for Clients (6:24)
- How to Use Resourcefulness to Generate Clients (6:28)
- Pricing Strategy for Increased Revenue & Better Close Rates (5:32)
Month 3 – Sales Success
- Example Sales Call Recordings (2:43)
- Example Proposal Templates (4:49)
- Example Contract Templates (4:47)
- How to Deal With Objections (7:10)
- How to Set Expectations to Improve Client Retention (5:03)
- Sales Experiments You Can Run (5:45)
- Example Case Studies + References (7:07)
Month 4 – Building Your Cookbooks
- The Importance of Execution Recipes (4:52)
- Example KlientBoost Recipes (6:52)
- Example Siege Media Recipes (6:08)
- KlientBoost Client Expectation Recipes (10:04)
- Siege Media Client Expectation Recipes (3:16)
- Example Project Management Templates (1:04)
Month 5 – Building Your Team
- When Should You Hire Your First Employee? (8:59)
- The Scientific Way to Hire Winners (8:10)
- Recruiting Senior Employees (8:36)
- How to Attract Junior Employees (9:17)
- Creating Growth Tracks for Employee Retention (18:07)
- The Roles You Should & Shouldn’t Have (7:52)
- Organizational Structures & Accountability Charts (6:19)
- How to Fire Effectively & With Grace (9:05)
Month 6 – Retaining Clients
- These Are Your Golden Clients (5:03)
- The Expectations Agreement (2:10)
- Soft Skills Mastery (3:33)
- Reporting and Communication (6:54)
- G.L.U.E. (3:02)
- How to Use Feedback to Improve Client Retention (6:20)
- Progress Based Goal Setting (2:34)
- How to Put Out Client Fires (5:04)
- How to Deal With Losing Clients (4:23)
Month 7 – Thought Leadership
- How to Create and Build a Brand (9:43)
- How to Delegate Thought Leadership (6:25)
- Strategies for Amplifying Thought Leadership (10:18)
- Leveraging & Yes Laddering (7:38)
- How and When to Use Awards (5:33)
- When, How and If You Should Speak at Events (6:14)
Month 8 – Culture
- The Importance of Transparency+Internal Communication (8:43)
- Company Perks You Need and Don’t Need (6:05)
- How to Set Mission and Vision (5:34)
- The Open Door Policy on Steroids (8:22)
- Suggested Books You Should Read (7:35)
- How to Pick an Office Location + If You Should Open a 2nd Office (10:36)
Month 9 – Acquisition Expansion
- SEO Best Practices for Agencies (14:32)
- PPC Best Practices for Agencies (11:59)
- Being Everywhere (6:38)
- How to Form Partnerships for Lead Generation (6:41)
- Outbound Client Acquisition Strategies (9:33)
- How to Generate Referrals Consistently (11:14)
Month 10 – Operations
- Operations 101 (7:38)
- The Head of Retention Role (7:58)
- The Head of Training Role (6:44)
- The Tools You Should be Using (4:10)
- Operational Hire Triggers (6:57)
- How to Deal with Hard Times (7:36)
- Time Management for Agency Owners [BONUS] (4:00)
- How to Fire Bad Clients [BONUS] (3:11)
Month 11 – Putting Yourself Out Of Business
- Auditing Everything for Improvement (10:35)
- Practice Harder Than You Play (4:24)
- Removing Yourself Form Day to Day (5:21)
- The 70-10-80 Rule (5:37)
- Can Software Do Your Job? (6:15)
Month 12 – Selling Your Business
- The Basics of Agency Acquisitions (11:15)
- Valuation Increasers (7:32)
- Valuation Decreasers (7:28)
- Earn Outs & Non Competes (4:45)
- How Webris Got Acquired w/ Ryan Stewart [BONUS] (4:46)
- What’s Next? (1:38)
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Johnathan Dane and Ross Hudgens – GrowthComet Agency Course
In the “GrowthComet Agency Course”, marketing professionals will be guided by industry leaders Johnathan Dane and Ross Hudgens to learn advanced strategies for scaling a marketing agency. This comprehensive course covers every critical aspect of agency growth, from client acquisition to team management, ensuring that participants gain the knowledge and practical skills necessary to build and expand a successful marketing agency. Whether you’re just starting or looking to take your agency to the next level, this course provides a clear roadmap to sustainable growth and profitability.
Transform Your Marketing Agency with Proven Growth Tactics
Develop High-Impact Client Acquisition Strategies
In this course, you’ll dive deep into the methods for attracting and retaining high-value clients. Johnathan Dane and Ross Hudgens provide a step-by-step guide on how to create compelling pitches, manage client relationships, and optimize your agency’s services to stand out in a competitive market.
Optimize Agency Operations for Efficiency and Scale
Managing the day-to-day operations of an agency can be challenging, especially as your business grows. This course teaches you how to streamline workflows, improve communication, and implement systems that allow your agency to scale effectively without losing quality or control.
Master the Art of Team Building and Leadership
Building a high-performing team is essential for any agency’s success. You’ll learn how to recruit top talent, foster a collaborative environment, and lead your team toward achieving both client and company goals. The course also covers strategies for maintaining team motivation and morale as your agency expands.
Key Concepts Covered in the GrowthComet Agency Course
This program is designed to provide actionable insights and practical strategies for scaling a marketing agency, focusing on areas that have a direct impact on growth:
Client Retention and Relationship Management
Explore the importance of client retention as a key factor in sustainable growth. The course offers tips and strategies for maintaining strong relationships with existing clients, ensuring long-term partnerships that drive recurring revenue.
Maximizing Profit Margins Through Service Optimization
Profitability is at the heart of agency success, and this course teaches you how to maximize profit margins by optimizing service delivery, pricing models, and project management processes. You’ll gain insights into balancing client satisfaction with operational efficiency.
Effective Sales Funnels and Lead Generation Techniques
Learn the most effective techniques for building and optimizing sales funnels tailored to attract the right clients for your agency. From lead generation strategies to closing deals, you’ll acquire tools to build a strong pipeline of potential clients.
Scaling Your Agency with Confidence
This course covers the common challenges agencies face when scaling and provides actionable solutions to overcome them. Learn how to scale without sacrificing quality, maintain client satisfaction, and navigate the growing pains that come with expansion.
Why This Course Will Propel Your Agency to New Heights
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Practical Growth Strategies: You’ll gain hands-on strategies that can be applied immediately to accelerate your agency’s growth and profitability.
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Led by Industry Experts: Benefit from the expertise of Johnathan Dane and Ross Hudgens, who have both built successful marketing agencies and helped countless others scale their businesses.
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Comprehensive Approach: Covering everything from client acquisition to team management, this course ensures you have a complete toolkit for growing your agency sustainably.
Is This Course Right for You?
Agency Owners Looking to Scale
If you’re the owner of a marketing agency and ready to take the next step toward growth, this course will provide you with the blueprint for expanding your business while maintaining profitability.
Marketing Professionals Seeking to Build an Agency
For those in the marketing industry looking to transition into agency ownership, this course offers the guidance and strategies needed to build a successful agency from the ground up.
Experienced Agency Leaders Seeking Optimization
If you’re already running a successful agency but want to optimize your operations for efficiency and profit, this course delivers advanced strategies to fine-tune your business and maximize growth potential.
Take Your Marketing Agency to the Next Level with GrowthComet
Enroll in Johnathan Dane and Ross Hudgens’ GrowthComet Agency Course and gain the insights, strategies, and tools needed to drive sustainable growth for your agency. Learn how to attract high-value clients, optimize operations, and scale with confidence.
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