Demand Curve – Self-Serve Program

Demand Curve – Self-Serve Program

What if acquiring customers for your startup was…simple?

You have a product. Maybe you even have some customers. Now you need a way to consistently and profitably acquire new customers…a growth engine.

With the Growth Program you’ll build your growth engine in 6 weeks.

Most startups fail because they can’t crack customer acquisition

We see it happen all the time. Founders pour their time and money into an amazing product.

Then they start “marketing.” They try tactic after tactic, but nothing works.

The harsh reality: Acquiring customers is one of the hardest challenges startups face.

• There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming.
• It’s more expensive and more complicated than ever to acquire customers.
• Even if you find a channel that allows you to reach your ideal customers, they often don’t understand the value of your product—and they buy from a competitor.
• The few sales you are able to produce are unprofitable and you can’t afford to scale your efforts.

Founders, marketers, and operators need to learn how to profitably acquire customers—it’s the only way your startup will succeed.But figuring out how to acquire customers isn’t easy. You’re left with a few disappointing options:

• Searching for content yourself. If you try to find great growth content on Google, you’ll likely waste critical time. And without a growth background, you won’t know what to trust.
• Buying a course. Regardless of your goals or business type, you go through the same curriculum as everyone else. They’re usually long, boring, and fail to show you how to execute in a short amount of time.
• Hiring marketers or agencies. Hiring top marketers requires shelling out thousands of dollars per month. And they’re often slow to act, prioritize large clients over startups, and fail to achieve results.

You need growth, you need it quickly, and you need assurance that you’re working on the right strategy. Otherwise, there’s a chance you waste critical time down the wrong rabbit hole. Or worse—you run out of cash.

Imagine having a system in place that repeatedly, profitably generates customers.

• You’d have focus. You’d know exactly where to focus your team and resources, and feel confident since you’re investing in the highest ROI strategy possible.
• You’d get traction. Revenue would consistently grow at a healthy pace.
• You’d hit your fundraising targets, and investors would line up to give you money.
• You’d have top engineers, marketers, and operators knocking on your door asking for jobs.
• You’d spend your time running your startup instead of continuously searching for ways to get new customers.

You need a way to consistently acquire customers — we call this a “growth engine.”

A growth engine combines a scalable marketing channel, irresistible product messaging, and a high-converting funnel to profitably generate new customers at scale.

With a growth engine, you get:

• Meaningful growth: A constant and predictable flow of customers to grow revenue.
• Profitability and efficiency: Acquire customers profitably so you can reinvest back into your engine and scale.
• Peace of mind: Have confidence knowing you’re prioritizing the right initiatives and have the expertise of a world-class agency guiding you.
• Focus: Most companies scale using just one growth channel. You’ll be able to align your team and resources around the highest-leverage strategy for your company, freeing you up to run the rest of the business.

Here’s what growth looks like with and without a growth engine:

Without a growth engine

Random tactics

With a growth engine

process, Scalable channel, strong messaging, high-converting funnel

You can build a growth engine yourself, without wasting money on agencies that just don’t “get it.” Or spinning your wheels trying to go at it alone. All the while building in-house expertise to take control of your company’s growth—you’ll have the knowledge to properly vet marketers and agencies if and when you do decide to hire.

Building a growth engine doesn’t have to be complicated

It’s easier than you think.

That’s where the Growth Program comes in.

The Growth Program is designed to help you build your growth engine within 6 weeks. It’s a guided course. You’ll get the playbooks you need to build your growth engine. And you’ll get a dedicated growth advisor to help along the way.

Your advisor will design a custom path and schedule through the program, so you can build and test your engine within weeks—without having to spend hours per day reading curriculum. No more guessing whether your time is well spent.

What sets the growth program apart?

‍You get the same playbooks, templates, and SOPs that top agencies use to grow their startups.

We’ve worked with thousands of startups, so we know exactly what growth and marketing tactics are working now. And we run Bell Curve, our world-class agency that works with top startups like Outschool and Segment.

The curriculum gives you access to the strategy, tactics, and insights that we use to grow companies. In it, we break down every aspect of acquisition and conversion into step-by-step playbooks and live workshops.

It’s like having the Heads of Growth of top startups in your back pocket. And since you know your product better than any agency ever will, you’re in the driver’s seat.

Here’s how you’ll use the growth program to build your growth engine

1. Learn the fundamentalsStart by breezing through quick, actionable growth frameworks to build a solid foundation as a growth leader. You’ll understand exactly how your product grows, define a north star, and identify your key growth levers.

2. Nail your product positioningYou’ll conduct customer and competitor research, hone your positioning, and write value props that convert. Use them across all of your marketing assets: write highly effective landing pages, content, and ads persuading your ideal customer to buy from you.

3. Build your growth strategyWe’ll help you pick the right growth “lane” for your company. You’ll decide whether your startup will most likely grow through paid acquisition, content, viral acquisition, or sales. And then you’ll choose a high-volume, scalable growth channel. One that enables you to consistently and predictably reach and acquire your best-fit customers.

4. Build a high-converting funnelYou’ll create acquisition loops that continuously converts, activates, and monetizes new customers. You’ll use your acquisition channel, build landing pages, and set up an email marketing engine.

5. Launch, experiment, and optimizeProperly test your primary acquisition channel and iterate until you’re profitably acquiring customers.

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Product Overview by Edutity:

Demand Curve – Self-Serve Program

The Demand Curve – Self-Serve Program is designed to empower businesses and marketers with cutting-edge growth strategies. This comprehensive program provides a step-by-step guide to implementing effective growth marketing tactics that have been tested and refined by top industry experts. Whether you’re looking to scale your startup or improve customer acquisition strategies, this program offers actionable insights to fuel sustainable business growth. It’s the perfect fit for teams and individuals seeking a flexible, hands-on approach to mastering growth marketing without the need for a full-service agency.

Transform Your Growth Marketing with Proven Strategies

Unlock Data-Driven Marketing Techniques

Through the Demand Curve Self-Serve Program, you’ll gain access to proven, data-backed strategies that drive user acquisition, improve conversion rates, and increase customer retention. Learn how to leverage digital marketing channels such as paid ads, SEO, and email marketing to grow your brand efficiently and effectively.

Tailored Solutions for Any Business Stage

This program offers flexibility with customizable tactics tailored to your business stage—whether you’re in the early stages of growth or seeking to optimize a mature business model. You’ll discover how to apply best practices for growth at each level, from initial user acquisition to retention and scaling.

Master the Latest Growth Marketing Tools

Stay ahead of the competition by mastering the tools and software that today’s top marketers use. You’ll learn how to use analytics, automation, and optimization tools to track performance, automate processes, and scale your efforts with minimal overhead.

Key Learning Concepts in the Demand Curve Self-Serve Program

The program provides in-depth learning on essential aspects of growth marketing, helping you develop a well-rounded and effective approach to growing your business:

Comprehensive Digital Marketing Tactics

Discover how to combine organic and paid digital marketing strategies, including search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing, to maximize growth while maintaining cost efficiency.

User Acquisition Strategies

The program dives deep into advanced techniques for acquiring users through various marketing channels, including content marketing, influencer outreach, partnerships, and more. You’ll learn how to attract high-quality traffic that converts into loyal customers.

Conversion Rate Optimization (CRO)

Optimizing your website and landing pages is key to turning visitors into customers. This section teaches you how to analyze user behavior and implement effective CRO strategies to improve your conversion rates.

Retention and Customer Lifetime Value (CLTV)

Learn how to retain customers and increase their lifetime value with personalized marketing, loyalty programs, and retention strategies that drive repeat purchases and long-term engagement.

Why This Program Will Boost Your Marketing Results

• Proven Frameworks: The strategies offered in this program have been developed and tested by top growth experts, ensuring you can rely on them for real-world success.

• Practical, Actionable Steps: With a focus on hands-on learning, the program equips you with actionable strategies that you can implement immediately to see measurable improvements in growth.

• Suitable for Teams and Individuals: Whether you’re a solo marketer or part of a team, this program’s flexibility and self-serve model make it easy to integrate into your workflow.

Who Will Benefit from This Program?

Founders and Entrepreneurs

If you’re a founder looking to drive growth without the need for a large team or full-service agency, this program gives you the tools to accelerate your business efficiently.

Marketing Teams Seeking Scalable Strategies

For marketing professionals or teams looking to implement scalable and repeatable growth strategies, this program provides advanced, data-backed techniques to maximize marketing ROI.

Startup Growth Leaders

Startup growth professionals will benefit from the program’s focus on rapid, cost-effective growth strategies that can help you achieve significant traction with limited resources.

Boost Your Business with the Demand Curve Self-Serve Program

Join the Demand Curve – Self-Serve Program to unlock proven growth marketing strategies, optimize your marketing efforts, and achieve scalable business growth. Start enhancing your marketing results today!