Name: Dan Kennedy - Butts in Seats
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Dan Kennedy – Butts in Seats

Dan S. Kennedy and Bill Glazer unlock the vault to reveal the secrets, strategies and actual promotions that have generated them over $100 MILLION from seminars attended by over ONE MILLION people and keep their seminars perpetually sold out.

Put on your own, sold-out, captivating seminar than fills up faster than you imagine possible and easily generates a flood of cash. With dozens of real life examples personally highlighted by Dan giving pointers and tips, you’ll get Dan and Bill’s EXACT room-filling strategy they’ve used to sell out every one of their events. Find out Dan and Bill’s well-guarded tactics developed over their collective 50 years of experience for producing promotions that make people thirsty for your seminar topic and eager to hand you checks in large amounts to attend your event.

– Fill your seminars to the brim with your perfect audience
– Maximize your profits from every seminar
– Create the “hottest” events that people talk about for months

Details
The “Secret Psychology of Seminar Attendance”

Find out the ten chief reasons people don’t attend your seminars, how to overcome this ENORMOUS Resistance and the biggest MISTAKE most people make that you’ll want to avoid.
39 Seminar-Stuffing Examples from Dan and Bill’s Legendary Seminar Promotions

Create demand and fill your seminar in record time using Dan and Bill’s swipe file complete with hand-written notations so you’ll know EXACTLY what to say, do and write to get people clamoring to attend your events.
Seminar Marketing and Profit Boosting Strategies

Inspire your audience to take your next-step offerings, discover ways to grow your business and fan base, and tips for how to produce life-changing events that please everyone from the newbie to the seasoned pro.
Key Ingredients of Successful Event Planning

Learn how to pick the perfect venue that won’t leave your attendees intimidated or insulted, orchestrate your seminar so it’s beneficial for everyone, build excitement and create memorable seminars that never disappoint your sell-out crowd and get someone else to pick up part or all of your event tab.
Transcription Manual Complete with All Exhibits, Examples and Swipe File

Gain real insider advantages with this transcript and manual stuffed full of powerful examples and notations.
Complete with All Exhibits, Examples and Swipe File

Listen in as two of the most envied, successful and profitable seminar marketers on the planet unveil their secrets to getting butts in seats and bucks in the bank on this professionally recorded DVD and audio CD so you can watch or listen as often as you like or stop and rewind to write down ideas.

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Downloadable Content

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Product Overview by Edutity:

Dan Kennedy – Butts in Seats

Dan Kennedy’s “Butts in Seats” course provides business owners, marketers, and event organizers with highly effective strategies for filling seats at live events, seminars, and workshops. Whether you’re planning a small local event or a large-scale conference, this course delivers time-tested methods for attracting the right audience, increasing attendance, and maximizing the impact of your events. With insights from one of the most influential marketing experts in the industry, Dan Kennedy shares the secrets behind successful event promotion, ensuring your next event is packed and profitable.

Transform Your Event Promotion with Proven Strategies

Attract the Right Audience

One of the biggest challenges in event marketing is ensuring that the people who attend are the right fit. In this course, Dan Kennedy teaches how to identify and target the ideal audience for your event, ensuring that attendees are engaged, interested, and ready to take action.

Boost Attendance with Innovative Promotion Techniques

“Butts in Seats” offers a comprehensive approach to event promotion, covering both traditional and digital marketing tactics. Learn how to leverage social media, email marketing, direct mail, and more to generate buzz and fill your event with enthusiastic participants.

Maximize Engagement and Ensure Repeat Attendance

Keeping attendees engaged and encouraging them to return for future events is key to long-term success. This course provides practical tips for creating compelling content, delivering value, and fostering connections that will keep people coming back.

Key Concepts Covered in Butts in Seats

This course is packed with actionable strategies and insights that will help you significantly improve attendance at your events:

Crafting Irresistible Event Offers

Learn how to create irresistible offers that drive registrations. From early-bird discounts to exclusive bonuses, you’ll discover what motivates people to commit and show up for your event.

Leveraging Multiple Marketing Channels

Maximize your reach by tapping into various marketing channels, from social media ads and email campaigns to direct mail and influencer partnerships. Dan Kennedy provides a step-by-step guide to integrating these channels for maximum impact.

Engaging Pre-Event Communication

Building anticipation before the event is crucial for driving engagement. This course teaches you how to maintain communication with your audience, keeping them excited and committed to attending through strategic email campaigns, reminders, and special offers.

Creating an Unforgettable Event Experience

Once you’ve filled the seats, it’s time to ensure your event delivers an unforgettable experience. Learn how to structure your content, engage your audience, and create moments that leave a lasting impression, encouraging attendees to return for future events.

Why This Course Will Drive Success for Your Events

Proven Techniques from an Industry Leader: Dan Kennedy shares decades of experience and proven tactics to help you successfully fill seats at your next event.
Increased Attendance and Revenue: By applying the methods from this course, you’ll not only boost attendance but also enhance the overall profitability of your events.
Engaged, Action-Ready Attendees: Learn how to attract the right attendees who are not only interested in your event but ready to take action, ensuring a more engaged and responsive audience.

Who Should Enroll in This Course?

Event Organizers and Marketers

If you’re responsible for planning and promoting events, this course provides essential strategies to ensure maximum attendance and a successful event experience.

Business Owners and Entrepreneurs

For business owners looking to host seminars, workshops, or conferences, “Butts in Seats” equips you with the tools to promote your events effectively and achieve a packed house.

Coaches, Speakers, and Trainers

If you regularly hold live events or workshops as part of your business model, this course will teach you how to consistently fill your events with eager participants who are ready to learn and engage.

Fill Your Next Event with Enthusiastic Attendees Using Dan Kennedy’s Proven Methods

Enroll in “Butts in Seats” by Dan Kennedy to master the art of event promotion, attract the perfect audience, and ensure that your next event is a full house. Learn how to craft compelling offers, execute innovative marketing campaigns, and create an event experience that keeps attendees coming back for more.