ClickMinded – Email Marketing Course
Massively increase sales with powerful email marketing.
The ClickMinded email marketing course teaches you exactly how to massively increase sales with powerful email marketing and automatio.
Let’s talk about the single most underrated tool in your digital marketing toolbox. It’s email.
I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.
You already know that (and that’s probably why you’re here.)
Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…
…but 99% of people don’t get those results.
You can stop reading and close this window if this doesn’t sound like you:
- You’ve set up a welcome email for new subscribers
- You’ve tried sending newsletters to keep your subscribers engaged and coming back
- [Bonus points] You’ve run a seasonal campaign like Black Friday or Christmas special
- You’ve had some success, but you’re still nowhere near 2x sales or higher.
Most people get stuck here and think that their problem is that their email list isn’t big enough.
Unfortunately, just growing your email list won’t do the trick.
Here’s Andrew Chen, who led the growth team at Uber, explaining why1:
TL;DR: the problem isn’t the size of your list…
…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.
Let me explain why this happens with a common email marketing tactic: newsletters.
I love newsletters, we use them at ClickMinded, and they are great to keep your company at your subscribers’ top-of-mind.
However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.
And that’s a problem.
Why would you treat a subscriber who has just added a product to their cart in the same way as you treat someone who hasn’t opened an email in 3 months?
A great email marketing strategy delivers highly relevant messages to your users when they are most helpful to them.
As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy, and amazing, like:
A puppy in the mailbox (… but, please don’t put a puppy in a mailbox).
Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?
Answer: by using automation to segment and deliver emails to your subscribers.
What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?
- You could use this repeatable framework to set up massively successful email campaigns for your clients.
- You could create a powerful email funnel for your business that generates sales in autopilot while you just put more leads into it.
- You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.
That’s exactly what the ClickMinded Email Marketing Training will help you accomplish…
…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.
The ClickMinded Email Marketing Training teaches you EXACTLY how to massively increase sales with powerful email marketing automation.
This is just a taste of what you’ll get in the course.
How email marketing fits into your business
- Why email marketing is fundamentally different than any other channel out there (and how to convince ANY client, boss, or teammate to invest in email marketing)
- Simplifying the way you think of email marketing: there are only THREE types of emails and TWO methods of distribution
- The three fundamental principles that you need to always keep in mind when working on email marketing
The email marketing framework
- How to build a “lifecycle” strategy using just 4 types of campaigns (and how each of those helps you with a specific part of your sales funnel)
- Discover how you can borrow tactics from companies like Slack, Airbnb, and Netflix to get your new subscribers to take action as soon as they join your list
- Learn to achieve DEEP levels of engagement with your users by using data to segment subscribers and trigger content (with examples from Spotify, Kickstarter, Casper, and ProductHunt)
- How to “win back” users who have stopped interacting with your emails and put them back into your funnel (this is a super quick win that most marketers forget about)
- Why you should care about “list hygiene” if you really care about your subscribers (spoiler alert: unengaged subscribers can have a negative impact on those who care about your emails)
- The ONE time it’s ok to send a broadcast email to your entire list (and how to do it right, so you don’t end up in the spam folder)
Subscriber segmentation strategy
- How to make sure you get the entire picture for each of your email subscribers (where they are in your funnel, where they came from, what’s the last action they took, etc.)
- The 4 types of data you should use to effectively segment your subscribers: implicit data, explicit data, user personas, and engagement
- The right way to use tags and custom fields to gather data and segment subscribers (most people mess this one up)
- 10 powerful segmentation strategies to get more opens, clicks, and revenue from your campaigns
- Implementing segmentation on any email service provider, with step-by-step walkthroughs
- How to use “decision-based workflows” to automatically segment and email subscribers based on the data you’ve gathered (this is the easiest way to do personalization at scale)
How to create a world-class email campaign like Airbnb
- The FIVE questions you need to answer before you even start setting up a new email campaign (the most important one: how will you measure the success of your email?)
- A 3-step framework to overcome the major challenges of email design: multiple clients, mobile views, image-friendliness, new mobile operating systems, and wearables
- Effective copywriting tactics to make your emails stand out—did you know that the average users only spend about 8 seconds reading an email?
- The exact step-by-step process you can use to make sure that you send 99% of your email campaigns without a single obvious error
[Walkthroughs] How to create world-class automated workflows
- Step-by-step walkthroughs on how to set up 8 powerful automated campaigns from scratch: onboarding, trials, booking a call, webinars, flash sales, cross-sells and upsells, cart-abandonment, and newsletters
- How to build a system that manages all of your campaigns and prevents conflicts between them
Optimizing your email campaigns
- The 8 metrics you need to measure and track before you start trying to optimize your campaigns (it’s not just open and click rates!)
- Discover the THREE levers you can use to optimize any metric for any email campaign
- How to make sure your emails actually reach your subscribers’ inbox (it’s not just about your spam or unsubscribe rate—a lot of things happen even before that!)
[Bonus] Favorite tools
- All of our favorite email marketing tools to increase deliverability, get third-party data about your subscribers, write better emails, create interactive emails, and more.
Instant Access Available
Downloadable Content
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Product Overview by Edutity:
ClickMinded – Email Marketing Course: Elevate Your Email Campaigns and Drive Better Engagement
Email marketing remains one of the most effective tools in the digital marketing landscape, allowing businesses to build strong relationships with their audience while driving measurable results. ClickMinded’s Email Marketing Course is a comprehensive program designed to help you create high-impact email campaigns that convert. Whether you’re new to email marketing or looking to refine your strategies, this course provides the tools and techniques needed to maximize engagement and boost conversions.
From crafting compelling email copy to segmenting your audience and automating workflows, this course covers every aspect of email marketing, ensuring you deliver value to your subscribers and achieve your marketing goals.
What You Will Learn from the Email Marketing Course
Build High-Converting Email Campaigns
- Craft Compelling Email Content: Learn how to write persuasive email copy that resonates with your audience and drives action, from opening lines to call-to-actions.
- Segment and Personalize Campaigns: Discover the power of list segmentation and personalization to create tailored email experiences that increase engagement and conversions.
Automate and Optimize Email Workflows
- Streamline Campaign Automation: Set up automated email sequences that nurture leads, welcome new subscribers, and retain existing customers without constant manual effort.
- Track and Optimize Performance: Utilize data-driven insights to continually refine your email strategies, improving open rates, click-throughs, and overall campaign success.
Grow and Retain Your Subscriber Base
- Expand Your Email List: Learn effective strategies for growing your email list with high-quality leads who are genuinely interested in your products or services.
- Retain and Engage Subscribers: Implement retention tactics that keep your subscribers engaged and build long-term loyalty through valuable content and offers.
Why ClickMinded’s Email Marketing Course Stands Out
ClickMinded – Email Marketing Course is not just about sending emails—it’s a comprehensive strategy designed to help you deliver value, engage your audience, and drive business results. With practical examples, hands-on exercises, and real-world applications, this course equips you with the knowledge and confidence to execute successful email marketing campaigns.
Who Should Enroll in This Course?
- Digital Marketers: Looking to refine their email marketing strategies and drive better results from their campaigns.
- Entrepreneurs and Business Owners: Seeking to build a strong email list, nurture relationships with subscribers, and grow their business through email marketing.
- Marketing Professionals: Eager to optimize their email campaigns with advanced segmentation, automation, and performance tracking techniques.
About ClickMinded
ClickMinded is a digital marketing training platform trusted by professionals around the world. The Email Marketing Course is taught by industry experts who have worked with top brands, providing actionable insights that you can apply directly to your own email marketing efforts.
Why Choose the Email Marketing Course by ClickMinded?
Maximize Campaign Effectiveness
Learn how to create high-converting email campaigns that resonate with your audience, turning leads into loyal customers.
Automate and Optimize for Success
With automation and data-driven insights, you’ll be able to scale your email marketing efforts efficiently while continually improving performance.
Build a Stronger Connection with Your Audience
Craft personalized email experiences that build lasting relationships with your subscribers, keeping them engaged and coming back for more.
Ready to Take Your Email Marketing to the Next Level?
Join ClickMinded – Email Marketing Course today and start creating email campaigns that deliver results. Boost engagement, drive conversions, and grow your business with effective email marketing strategies!
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