Chloe Chan – Facebook x eCommerce
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Your Instructor
Chloe Chan, 畢業於創意媒體學院,做過財經記者、市場推廣、公關及前線銷售。Chalkapoint Limited負責人,協助任何透過Facebook進行行銷的公司提昇生意。
Course Curriculum
- 一定要聽左呢個先! (8:03)
- 挑選什麼產品做廣告? (6:05)
- 廣告內容文字點寫好? (6:05)
- 如何建立粉絲專頁? (5:23)
- 建立企業管理平台帳號 (2:45)
- 建立像素 (需要網站) (3:26)
- 開始刊登「來去逛逛」的廣告 (3:37)
- 開始刊登「發送訊息」的廣告 (4:17)
- 必排除的受眾-賓賓 (7:32)
- 善用Facebook提供的受眾選擇 (3:43)
- 尋找競爭者的粉絲 (3:03)
- 「來去逛逛」廣告必放受眾 (2:44)
- 找類似受眾:電話、Email、Pixel的數據、inbox你的人 (6:46)
- 複製廣告貼文,讓你的Like Comment Share全部儲於同一貼文內(找廣告連結都在這裏) (9:09)
- 如何看成果、如何加budget, 如何cut廣告? (5:26)
- 版位放哪裏好?(如想落IG廣告,可以參考這篇) (2:11)
- 投放多少錢好? (1:14)
- 設定廣告 (影片篇) (11:59)
- 設定廣告 (相片篇) (15:25)
- 做「專頁讚好」廣告 (6:37)
- 做再行銷廣告 (來去逛逛廣告) (9:12)
- 做再行銷廣告 (發送訊息廣告) (5:55)
- 要懂看分析報告 (來去逛逛+再行銷廣告) (9:46)
- 要懂看分析報告 (發送訊息廣告+再行銷廣告) (2:33)
- 專頁讚好睇成效+分析報告 (5:12)
- 做圖片、影片好用工具 (canva) (1:34)
- 如何於Canva正常出到中文字? (1:59)
- 如何簡單剪片+字幕 (10:52)
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Archive: https://archive.ph/wip/VKZHQ
Product Overview by Edutity:
Chloe Chan – Facebook x eCommerce
In “Facebook x eCommerce” by Chloe Chan, you will unlock advanced strategies to leverage Facebook’s powerful platform for growing your eCommerce business. This course is designed to teach entrepreneurs and marketers how to effectively use Facebook ads, pages, and groups to drive traffic, increase conversions, and build lasting customer relationships. Whether you’re a seasoned online seller or new to eCommerce, this course offers practical, step-by-step guidance to boost your business’s performance on one of the most influential social media platforms.
Maximize Your eCommerce Growth Through Facebook Marketing
Craft High-Performing Facebook Ads
This course provides an in-depth look at creating highly targeted Facebook ads that convert. Chloe Chan explains how to define your audience, set realistic ad budgets, and design compelling ads that attract clicks and sales. From beginner-friendly tips to advanced tactics, you’ll learn how to optimize your ad campaigns for better ROI.
Build and Engage a Loyal Community
Discover how to use Facebook groups and pages to cultivate a loyal customer base. Through community-building techniques, you’ll learn to engage your audience, foster brand loyalty, and keep your customers coming back for more. This course focuses on long-term relationship building that benefits your eCommerce business for the long haul.
Leverage Facebook’s Algorithm for Organic Growth
Not every marketing success has to come from paid ads. Chloe Chan teaches you how to utilize Facebook’s algorithm to generate organic reach, enabling you to grow your eCommerce business without constantly relying on ad spend. You’ll learn how to increase engagement, boost visibility, and build a presence that drives results.
Key Concepts Covered in Facebook x eCommerce
This course is built on practical, real-world strategies for using Facebook to grow your online store and improve your marketing approach:
Ad Targeting and Audience Segmentation
Learn how to precisely target the right audience by using Facebook’s advanced targeting tools. You’ll discover how to break down your customer base into segments and deliver tailored ads that speak directly to their needs and interests.
Optimizing Ad Performance for Conversions
Understand the essential metrics for tracking ad success and how to make adjustments to improve performance. This section covers split testing, adjusting budgets, and refining your strategy for maximum conversions and sales.
Facebook Pixel and Analytics Mastery
Gain insights into how to effectively use the Facebook Pixel for tracking customer behavior, conversions, and optimizing ad performance. By understanding the data behind your campaigns, you’ll be able to make smarter marketing decisions.
Content Creation for Facebook Pages and Groups
Explore how to create engaging content for your Facebook pages and groups that encourages interaction and builds a strong community. You’ll also learn how to turn engagement into sales through effective content strategies.
Why This Course Will Transform Your Facebook eCommerce Strategy
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Actionable Strategies for All Levels: Whether you’re just starting or looking to improve existing campaigns, this course offers valuable tips that can be implemented immediately to drive sales and increase engagement.
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Enhanced Visibility and Organic Growth: Learn how to make the most of Facebook’s algorithm to boost your organic reach and build a strong online presence without heavy reliance on ads.
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Long-Term Success: Chloe Chan’s approach ensures that you’re not just running one-off ad campaigns but building a sustainable strategy that supports long-term business growth.
Is This Course Right for You?
eCommerce Entrepreneurs
If you’re an eCommerce entrepreneur looking to scale your business, this course will provide you with the tools and strategies to effectively use Facebook to attract customers and increase your online sales.
Digital Marketers and Advertisers
For digital marketers focused on mastering Facebook’s advertising tools, this course offers advanced insights into audience targeting, ad creation, and conversion tracking, making it a perfect fit for those looking to deepen their expertise.
New Online Sellers Seeking Growth
If you’re new to the eCommerce world and want to understand how to use Facebook effectively to grow your store, this course provides step-by-step guidance that will take you from beginner to confident marketer.
Unlock Facebook’s Full Potential with Chloe Chan’s eCommerce Expertise
Enroll in Chloe Chan’s “Facebook x eCommerce” to learn how to craft powerful ad campaigns, engage your audience, and grow your eCommerce business using Facebook’s powerful platform. Start maximizing your results and scaling your store today!
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