Mark Ritson – Mini MBA in Marketing
Training in marketing makes you better at marketing
95% of our alumni agree
Course features
The skills you need to stand out.
10 on-demand lessons covering core modules
Q & A sessions with Mark Ritson
Access to Marketing Week & Harvard Business Review case studies
MBA standard end of term assessment
Our modules
Get immediately download Mark Ritson – Mini MBA in Marketing
Complete the Mini MBA in Marketing in 10 game-changing modules.
Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.
Module 1
Market Orientation
customer focus / business culture / predictive marketing
Module length: 45 mins
Readings: 4
Study time: 2 hrs
Module 2
Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module length: 40 mins
Readings: 4
Study time: 2 hrs
Module 3
Segmentation
market mapping /demographics / firmographics / behavioural
Module length: 47 mins
Readings: 4
Study time: 2 hrs
Module 4
Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 41 mins
Readings: 4
Study time: 2 hrs
Module 5
Positioning
brand position / articulation / disruptive execution / perceptual maps
Module length: 53 mins
Readings: 6
Study time: 2 hrs
Module 6
Objectives
Purchase funnel / The right objectives / Strategic decision making
Module length: 44 mins
Readings: 4
Study time: 2hrs
Module 7
Product
product creation /product assessment / NPS scores
Module length: 53 mins
Readings: 4
Study time: 2 hrs
Module 8
Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module length: 42 mins
Readings: 4
Study time: 2 hrs
Module 9
Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module length: 45 mins
Readings: 4
Study time: 2 hrs
Module 10
Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
Module length: 50 mins
Readings: 5
Study time: 2 hrs
Marketing
Download the calendar
Check out the detailed schedule of the upcoming instalments.
Your Professor
Mark Ritson, a leading figure in the world of marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter
Digital Download Mark Ritson – Mini MBA in Marketing at edutity.com Now!
Product Overview by Edutity:
Mark Ritson – Mini MBA in Marketing
Mark Ritson’s “Mini MBA in Marketing” is a world-class, comprehensive program designed to provide professionals with the marketing expertise of an MBA, without the cost and time commitment of traditional business school. This course is built around real-world strategies, grounded in academic marketing theory, and delivered by one of the world’s leading marketing experts. Whether you are an aspiring marketer looking to build a strong foundation or an experienced professional aiming to refine your skills, this course offers cutting-edge insights that are immediately applicable to your career.
Transform Your Marketing Career with Essential MBA-Level Skills
Master the Core Marketing Concepts
In this course, Mark Ritson distills the most important principles of marketing, from segmentation and targeting to brand positioning and strategy. Learn how to analyze markets, understand consumer behavior, and design campaigns that drive tangible business results.
Gain Real-World Marketing Expertise
Combining theory with practical application, this course equips you with the skills needed to tackle modern marketing challenges. From digital to traditional marketing, you’ll gain insights that bridge the gap between strategy and execution, enabling you to build stronger brands and more effective campaigns.
Navigate the Complexities of Modern Marketing
Today’s marketing landscape is more complex than ever, and this course ensures that you’re prepared to adapt. With in-depth coverage of digital transformation, data-driven decision-making, and evolving consumer trends, you’ll be ready to lead marketing efforts in any organization.
Key Learning Areas in the Mini MBA in Marketing
This course offers deep dives into essential areas of marketing, providing a well-rounded education that covers both foundational principles and advanced strategies:
Market Segmentation and Targeting
Understand how to identify and reach the right audience. This course covers segmentation strategies that help businesses better target their products and services, leading to more successful marketing efforts.
Brand Positioning and Strategy
Learn how to position brands in a crowded marketplace, building a strong identity that resonates with consumers. Mark Ritson’s approach ensures that you understand the full spectrum of branding—from value propositions to differentiation strategies.
Digital Marketing in the Modern Era
In a world dominated by digital media, mastering online marketing is critical. This course covers everything from SEO to social media and performance marketing, helping you create campaigns that thrive in the digital age.
Marketing Metrics and ROI
Effective marketing is data-driven, and this course emphasizes the importance of measuring success. You’ll learn how to track performance, understand key marketing metrics, and ensure that your campaigns deliver a strong return on investment.
Why This Course Will Elevate Your Marketing Expertise
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Expert Instruction: Learn directly from Mark Ritson, a globally recognized marketing expert with years of experience both in academia and as a practitioner.
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Actionable Insights: Gain practical knowledge that you can immediately apply to your marketing strategies, ensuring real-world success.
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Comprehensive Coverage: From branding to digital marketing, this course covers all aspects of marketing, providing a complete MBA-level education in a fraction of the time.
Who Should Enroll in This Course?
Marketing Professionals Looking to Advance Their Careers
If you’re a marketing manager, strategist, or executive seeking to enhance your skills and take your career to the next level, this course provides the tools and knowledge to make that leap.
Entrepreneurs and Business Owners
For business owners who need to understand marketing to grow their ventures, this course offers clear and actionable strategies to position your brand, attract customers, and drive revenue growth.
Aspiring Marketers and Career Switchers
If you’re new to marketing or looking to transition into the field, Mark Ritson’s Mini MBA offers a strong foundation in marketing principles, giving you the confidence and expertise to succeed in a highly competitive environment.
Gain MBA-Level Marketing Skills with Mark Ritson’s Mini MBA
Enroll in Mark Ritson’s “Mini MBA in Marketing” today to master the key concepts, strategies, and skills needed to excel in the marketing industry. Start transforming your career with MBA-level expertise without the MBA price tag.
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